The one line
Growth marketer at Google by day. The rest of the time he builds things for fun, finishes them, and puts them where people can use them.
Three of those things follow. A vocabulary app made out of stubbornness. A podcast season that turned into an album. A game that teaches operations without ever saying so.
Chinese vocabulary, built for an audience of one
I kept forgetting the same characters, so I made the tool I wanted. Wordbrush teaches words in frequency order, which means the effort lands on the vocabulary you actually meet. Every entry carries native audio. Spaced repetition schedules the reviews so you do not have to.
No streak shame, no currency to buy. Just the words, in the order that pays.
A marketing podcast that went behind the scenes
One season, about 45 conversations with the operators who grew companies like Uber, Masterclass, Flipkart, Shopify, and Bumble. The interesting part was never the headline number. It was the experiment that failed first, and what they built instead.
When the season ended, I turned all 45 episodes into songs. It made sense at the time. Listen to the podcast.
A cozy creamery sim with a business school underneath
You run a small pixel-art creamery. You churn, you stock, you price, you try to end the season with cash in the drawer. What the game never tells you is that it is walking you through an operations core: the newsvendor problem when you guess the order wrong, working capital when growth outruns the bank, the bullwhip effect when everyone upstream overcorrects.
Nobody is tested. The lessons just arrive. Play at butterfell.urbanalgorithm.com.
Recently a dad, which has made every free hour a deliberate one. What is left goes into AI-assisted building: finding out how much of an idea can be standing by the end of a single evening.
Questions, corrections, or a good argument about spaced repetition all welcome.