Nate Desmond
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Nate Desmond

I'm a growth hacker who enjoys reading and practicing parkour.

Feel free to send me an email, and connect on Twitter or LinkedIn.


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Recent Projects

Becoming Twitter: A Beginner’s Guide To User Acquisition

Posted on March 21st, 2014.

In 2006, Twitter was just a small micro-blogging startup. In 1976, Apple was just a few friends building computers. In 2005, Box was just a fledgling file storage company. What happened? They built amazing products and acquired millions of users. “Build a better mousetrap, and the world will beat a path to your door.” – [...]

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The Beginner’s Guide To Content Marketing

Posted on February 20th, 2014.

We’ve all heard that this “content marketing” thing can do big things for our businesses. It can drive new users, lower marketing costs, and keep current users interested. All of this sounds great, but what does it actually mean? How can I use content marketing for my business? In 2008, Marcus Sheridan ran a pool [...]

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The Content Ninja’s Guide To Choosing World-class Images

Posted on April 18th, 2014.

You write a stunning blog post and craft a captivating headline. But is your article really ready to publish? Not quite yet. Just as the quality of your headline affects the number of readers clicking through to read, one other element also affects click-throughs and reading – your primary image. This often overlooked element will [...]

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5 Ways You Can Grow Faster By Creating Happy Customers

Posted on March 4th, 2014.

Successful growth can only be sustained by happy customers. Tactics and techniques are useful, but only when they lead to the solving of real problems and the creation of happy customers. Elliot Shmukler, formerly at LinkedIn and now VP of Product at Wealthfront, has found that startups can grow in one of three ways: increase [...]

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What Adam Fishman of Lyft Taught Me About Growth

Posted on February 8th, 2014.

Adam Fishman recently visited us at Tradecraft to talk about his learnings as Director of Growth at Lyft (that’s their iconic pink mustache above). Over the last couple of years, Adam and the rest of the amazing team at Lyft have sustained tremendous growth and now offer on-demand ridesharing in 20 cities across the US. [...]

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5 Growth Lessons I Learned From Sean Ellis at the First GrowthHackers.com Meetup

Posted on January 30th, 2014.

A couple days ago, I attended the first ever GrowthHackers.com meetup, and we had a great time of getting to know each other plus learning from a Q&A with Sean Ellis. We covered a wide range of growth topics, and I came away with five main learnings to apply to my work. #1 Perseverance is [...]

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Serial Excellence In Growth Hacking

Posted on January 28th, 2014.

For the last year now, I have been running the test prep company SpeedyPrep.  When I took over, we had just seen a significant dip in traffic and revenue due primarily to SEO issues.  Over the last year, we have seen significant growth, but in the last few weeks that growth has stagnated and even [...]

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Easily Follow 50+ Growth Thought Leaders [RSS Import]

Posted on January 21st, 2014.

A couple weeks ago Zack Onisko published an outstanding list of 50+ growth hacker blogs.  I couldn’t find any fast way to add them all to my RSS reader, so today I manually turned them all into an OPML file that can easily be imported. If you want to learn growth, but don’t have the [...]

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The Non-Marketer’s Guide To Growth Hacking

Posted on January 17th, 2014.

This is a short explanation of growth hacking that I assembled for my UX and Sales colleagues at Tradecraft. This guide is by no means definitive, but I hope it provides a good introduction to some of the basic growth concepts and frameworks.

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Recent Projects

29 Statistics To Supercharge Your Facebook and Twitter Efforts

Posted on January 16th, 2014.

Over the last week, I’ve been studying various ways to improve my social media strategies, and I came across a number of statistics that take much of the guesswork out of Facebook and Twitter in particular. Each brand and audience is different, but these statistics provide some generally accurate guidelines. By applying these best practices [...]